How to succeed in technology in Europe? – POLICY – NehalBlog

As our societies face difficult instances and bear widespread digital transformation, fostering the expansion of our native know-how corporations has by no means been extra important to reaching the broader targets of the European undertaking.

Through EUTA. Kristin Skogen Lund, President of the European Know-how Alliance; CEO, Schibsted

THE European Technology Alliance (EUTA) represents main know-how corporations born and raised in Europe. We imagine that with the suitable circumstances, EU know-how corporations can strengthen Europe’s resilience, strengthen our technological autonomy, shield and empower customers, and promote European values ​​akin to transparency, the State of legislation and innovation with the remainder of the world.

The bold targets of the European Fee for 2030 within the Digital decade This system represents a imaginative and prescient for a sustainable and extra affluent digital future. Nevertheless, extra must be accomplished if we’re to attain our targets.

Europe should strengthen its technological competitiveness over the following 5 years. To unlock European technological leadership, both at national level and beyondwe have to have an bold European know-how technique to beat obstacles to progress, make a political dedication to clear, focused and risk-based guidelines, and pursue constant enforcement to match the globalized market by which we function.

A European technique for European know-how

We’d like a European know-how technique that permits digital companies to develop and use new innovation instruments to supply the very best companies and merchandise, together with customized experiences, to their customers. European know-how corporations are beneficial belongings for Europe. They need to be nurtured and supported.

Europe should strengthen its technological competitiveness over the following 5 years.

In apply, this might take a number of kinds. For instance, we should harness the facility of information as a key lever for innovation whereas respecting shopper privateness. Privateness-enhancing applied sciences and pseudonymization must be additional inspired by legislators and regulators to allow European companies to make use of information, develop and stay aggressive.

A European expertise technique geared toward strengthening the attractiveness of European corporations is also pursued. Builders ought to push the boundaries of innovation, utilizing their creativeness to enhance the companies and merchandise of European corporations, quite than focusing their distinctive skills on compliance duties.

Lastly, European know-how corporations ought to have a seat on the desk when the proposed guidelines have an effect on their means to spend money on Europe and supply high quality companies, merchandise and experiences. Drawing on experience from the bottom up would facilitate the expansion of European champions at international, nationwide and regional ranges.

Sensible guidelines for a stronger Europe

The digital world is a totally regulated trade with a variety of new and updated rules. It’s important to permit time for these guidelines to use earlier than assessing their effectiveness and impression on European know-how corporations.

For instance, the EU shopper safety framework was not too long ago up to date with the “To all directives‘. These new guidelines solely began to use from Could 2022, however they have been to be topic to a different partial revision lower than a 12 months later. Companies want time to place the principles into apply, and lawmakers want time to investigate their real-world results, earlier than altering the principles once more.

European, nationwide and regional measures should complement one another, with out conflicting or duplicating one another. The ink of Digital Services Act (DSA) was not even dry when some EU international locations added further layers of regulation on the nationwide stage, akin to French laws. law for online influencers and the proposed bill to secure and regulate the digital space. Robust efforts have to be made to keep away from nationwide fragmentation the place European legal guidelines exist. In any other case, we’ll transfer additional away from a real single market, which is the cornerstone of European competitiveness.

The place EU guidelines are wanted, legislators ought to give attention to concrete points and be attentive to completely different know-how enterprise fashions, for instance, retailers versus marketplaces; new or used items, streaming or social media. Guidelines ought to handle points associated to particular enterprise fashions as an alternative of taking a one-size-fits-all method or mandating particular product designs. Any proposed resolution should even be proportionate to the issue recognized.

A greater utility for fairer competitors

One of many large issues we face in Europe is guaranteeing a stage taking part in area for all companies, as a way to obtain honest competitors. The EU has enshrined these values ​​within the Digital Markets Act (DMA). We should not lose sight of this ambition as we flip to the overarching job of implementing the DMA.

European, nationwide and regional measures should complement one another, with out conflicting or duplicating one another.

Higher cooperation must be inspired between regulatory authorities at nationwide stage (e.g. on shopper, competitors and information safety), but additionally between European international locations and with the EU to make sure constant enforcement.

Now that the European Fee takes on the brand new function of imposing the principles, it’s important to put a robust emphasis on independence, no matter political pursuits. It will guarantee a sturdy and neutral enforcement mechanism that preserves the integrity of the regulatory framework.

And after?

EUTA member European know-how corporations imagine that the EU can take two essential steps for our competitiveness, in order that we are able to proceed to spend money on European technological innovation and in European customers.

Firstly, the EU Digital Single Market is incomplete and we should keep away from 27 completely different interpretations of the identical EU guidelines. A powerful harmonization effort is critical in order that European corporations can develop extra rapidly throughout the continent.

Second, we count on the EU, governments and nationwide authorities to place financial competitiveness and innovation on the coronary heart of regulation, after which apply these guidelines pretty and equitably.

EUTA members are corporations born and raised in Europe. The EU is an important market and we’re deeply dedicated to European residents and European values. With our EUTA manifestowe provide a imaginative and prescient in order that Europe can succeed and our personal European champions can develop and grow to be international leaders.

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